Guilty Pleasures, Main Subway Ad.
We all have our indulgences, for many, it’s sweets and pastries. The objective of this brief was to produce a series of motion graphic posters that evoke desire. My response was guilty pleasures, an effort to reach people with a sweet tooth. Strategically placed in New York City subway stations, the colorful posters are designed to captivate travelers and tantalize their taste buds.
