I Run NYC Campaign Billboard Concept.
What happens when you combine typography and fitness? I run NYC, as easy as ABC. GPS mapping technology has enabled athletes to track their workouts in real time and share their progress with their coaches and friends. As a fitness enthusiast living in an urban environment, I desired to integrate my love for running with my passion for design. New York’s distinct grid layout made it possible to plan my run path to imprint letters on the ground.
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